Leads this month
312
15%
Cost per lead
$41
Lead → booked
38%
3%
Leads by source
Google Business132
Website forms88
Referral61
Door-to-door31
Sell season-long fertilization and weed-control programs, schedule every round automatically, stay compliant on chemical apps, and bill it all as one monthly payment — for one lawn or fifty thousand. Built for lawn care operators across Kent & Ottawa counties — from a single truck to a multi-brand group.
Leads by source
Every lawn care service you run in Grand Rapids — quoted, scheduled, dispatched, and billed in one place.
Round 1 timed to soil temperature by region.
Broadleaf control plus balanced fertilization rounds.
Preventive grub plus surface-feeder treatments.
Curative and preventive turf disease rounds.
pH correction scheduled off soil-test results.
Fall core aeration and overseeding as add-ons.
One-time service or program upsell.
Cross-sell recurring rounds to the same base.
West Michigan's fastest-growing metro has turned former furniture-industry neighborhoods into an expanding suburban ring around Wyoming and Kentwood, with lake-effect snow off Lake Michigan adding a heavier winter workload than most of the state sees.
Snowbird season and summer storms whipsaw demand in Grand Rapids. Smart scheduling, recurring programs, and metered SMS keep lawn care crews booked year-round.
Run lawn care alongside your other trades across the metro on one platform — shared ops and billing, separate identities and territories.
Type a Downtown Grand Rapids or Kentwood address, pull the lot, and quote the program — no site visit to close a sale across a spread-out market.
Lawn care operators across the Grand Rapids metro run on Home Service One. See all Michigan markets.
See Home Service One on your own accounts — a 30-minute walkthrough, tailored to the lawn care services you run. No credit card.
Request a demo