One required core, three add-on hubs, and routing add-ons priced per technician — priced per branch, not per seat, so a growing crew never punishes you.
The engine — customers, programs & rounds, jobs, routing & scheduling, billing, customer portal, and transactional service texts/emails. Routing for ≤15 techs · 1,000 service SMS · email (fair use).
Required · always includedGuided estimate builder, pipeline, follow-ups, and pay-by-link. Footage-quote allowance included as measurement rolls out by trade.
Email & SMS campaigns, Google Business Profile integration, and review requests. Campaign usage metered.
Receivables aging, revenue & goals, deferred revenue, and QuickBooks sync — the whole money read.
ZIP-smart route sequencing for every crew, one click a day.
True drive-time-optimal routing — real roads, traffic, and appointment windows. Includes and replaces Smart Routing.
| Home Service One | ServiceTitan | RealGreen | |
|---|---|---|---|
| Starting price | All-in $1,194/mo — the $999 full stack (all four hubs) plus 5 extra seats at $39 so all 10 techs are covered. | Pay per tech: a 10-tech location runs $2,500–5,000/mo — not including Marketing Pro. | Claims a $199/mo base, but once the add-ons are paid it's around $1,000/mo — without a marketing solution or a true sales hub. |
| Hidden fees | No hidden fees. Setup is free up to 10 locations, then a flat, published fee — never a surprise implementation bill. | $5k–50k implementation before going live. Marketing Pro, Dispatch Pro, and Fleet Pro are all paid add-ons. | $995 implementation, every module sold separately, mandatory print supplies, and reported frequent price increases. |
| Trades supported | 16 home-service trades on one engine — multi-trade and multi-company (brand) is the standard, not an add-on. | Built around the mechanical trades (HVAC, plumbing, electrical, garage). Recurring-route work like lawn and pest isn't core. | Lawn and pest only. Can't adapt to the other trades. |
| Sales → ops | The whole funnel in one system: leads → pipeline → estimates → dispatch, routing, and jobs → billing, with the Marketing Hub on top. | Ops and call-booking are strong; the sales and marketing side costs extra. | Ops-first — sales and marketing tools are thin and gated to top tiers. |
Who counts as a technician — and who needs a seat? A seat is per user on the account as a whole: every location includes 5, and additional users are $39/user/mo. A technician isn't a separate unit or purchase — it's simply a role on a user, so only people who actually log in need a seat. Helpers and support crew who never touch the system don't count. Routing add-ons are optional and bill only on users with the technician role: Smart Routing $20/tech/mo, or AI Route Optimization $35/tech/mo (it replaces Smart Routing — never both).
Your whole business. One system. One price per location. Grow the crew, not the bill. Everything in one place — there's a reason we're Home Service One.
