Leads this month
312
15%
Cost per lead
$41
Lead → booked
38%
3%
Leads by source
Google Business132
Website forms88
Referral61
Door-to-door31
Sell season-long fertilization and weed-control programs, schedule every round automatically, stay compliant on chemical apps, and bill it all as one monthly payment — for one lawn or fifty thousand. Built for lawn care operators across Dane & Columbia & Green & Iowa counties — from a single truck to a multi-brand group.
Leads by source
Every lawn care service you run in Madison — quoted, scheduled, dispatched, and billed in one place.
Round 1 timed to soil temperature by region.
Broadleaf control plus balanced fertilization rounds.
Preventive grub plus surface-feeder treatments.
Curative and preventive turf disease rounds.
pH correction scheduled off soil-test results.
Fall core aeration and overseeding as add-ons.
One-time service or program upsell.
Cross-sell recurring rounds to the same base.
Built on an isthmus between two lakes, Madison mixes a dense university core with fast-growing suburbs like Sun Prairie and Verona, where lake humidity keeps mold, gutter, and drainage work steady long after the snow melts.
Snowbird season and summer storms whipsaw demand in Madison. Smart scheduling, recurring programs, and metered SMS keep lawn care crews booked year-round.
Run lawn care alongside your other trades across the metro on one platform — shared ops and billing, separate identities and territories.
Type a Downtown Madison or Fitchburg address, pull the lot, and quote the program — no site visit to close a sale across a spread-out market.
Lawn care operators across the Madison metro run on Home Service One. See all Wisconsin markets.
See Home Service One on your own accounts — a 30-minute walkthrough, tailored to the lawn care services you run. No credit card.
Request a demo