Leads this month
312
15%
Cost per lead
$41
Lead → booked
38%
3%
Leads by source
Google Business132
Website forms88
Referral61
Door-to-door31
Sell season-long fertilization and weed-control programs, schedule every round automatically, stay compliant on chemical apps, and bill it all as one monthly payment — for one lawn or fifty thousand. Built for lawn care operators across Grand Traverse & Leelanau & Kalkaska & Benzie counties — from a single truck to a multi-brand group.
Leads by source
Every lawn care service you run in Traverse City — quoted, scheduled, dispatched, and billed in one place.
Round 1 timed to soil temperature by region.
Broadleaf control plus balanced fertilization rounds.
Preventive grub plus surface-feeder treatments.
Curative and preventive turf disease rounds.
pH correction scheduled off soil-test results.
Fall core aeration and overseeding as add-ons.
One-time service or program upsell.
Cross-sell recurring rounds to the same base.
Traverse City's population multiplies every summer as vacationers fill cottages around Grand Traverse Bay, layering a resort-town seasonal rhythm on top of winters that bury the region in lake-effect snow off Lake Michigan.
Snowbird season and summer storms whipsaw demand in Traverse City. Smart scheduling, recurring programs, and metered SMS keep lawn care crews booked year-round.
Run lawn care alongside your other trades across the metro on one platform — shared ops and billing, separate identities and territories.
Type a Downtown Traverse City or Garfield Township address, pull the lot, and quote the program — no site visit to close a sale across a spread-out market.
Lawn care operators across the Traverse City metro run on Home Service One. See all Michigan markets.
See Home Service One on your own accounts — a 30-minute walkthrough, tailored to the lawn care services you run. No credit card.
Request a demo