Leads this month
312
15%
Cost per lead
$41
Lead → booked
38%
3%
Leads by source
Google Business132
Website forms88
Referral61
Door-to-door31
Win patios, outdoor kitchens, and fire features with polished good-better-best proposals, manage the build in phases with change orders, bill by milestone draws, and watch margin the whole way. Built for outdoor living operators across Dane & Columbia & Green & Iowa counties — from a single truck to a multi-brand group.
Leads by source
Every outdoor living service you run in Madison — quoted, scheduled, dispatched, and billed in one place.
Pavers, stone, and walkways quoted to spec.
Engineered installs with phased schedules.
Multi-trade builds with change-order control.
Feature add-ons inside the proposal.
Shade and structure work with draws.
Design, install, and service agreements.
Ponds and fountains as project line items.
Present monthly-payment options at quote.
Built on an isthmus between two lakes, Madison mixes a dense university core with fast-growing suburbs like Sun Prairie and Verona, where lake humidity keeps mold, gutter, and drainage work steady long after the snow melts.
Snowbird season and summer storms whipsaw demand in Madison. Smart scheduling, recurring programs, and metered SMS keep outdoor living crews booked year-round.
Run outdoor living alongside your other trades across the metro on one platform — shared ops and billing, separate identities and territories.
Type a Downtown Madison or Fitchburg address, pull the lot, and quote the program — no site visit to close a sale across a spread-out market.
Outdoor living operators across the Madison metro run on Home Service One. See all Wisconsin markets.
See Home Service One on your own accounts — a 30-minute walkthrough, tailored to the outdoor living services you run. No credit card.
Request a demo