Leads this month
312
15%
Cost per lead
$41
Lead → booked
38%
3%
Leads by source
Google Business132
Website forms88
Referral61
Door-to-door31
Estimate from roof measurements by address, win jobs with good-better-best proposals and financing, run the project and insurance claims, and bill deposit, progress, and completion draws. Built for roofing operators across Kent & Ottawa counties — from a single truck to a multi-brand group.
Leads by source
Every roofing service you run in Grand Rapids — quoted, scheduled, dispatched, and billed in one place.
Measurement-based estimates with material tiers.
Quick quotes and scheduled crews.
Insurance and storm inspections with photos.
Add-ons or standalone jobs.
Phased projects with draws.
Line items inside the proposal.
Priority dispatch after storms.
Recurring roof inspections that auto-renew.
West Michigan's fastest-growing metro has turned former furniture-industry neighborhoods into an expanding suburban ring around Wyoming and Kentwood, with lake-effect snow off Lake Michigan adding a heavier winter workload than most of the state sees.
Snowbird season and summer storms whipsaw demand in Grand Rapids. Smart scheduling, recurring programs, and metered SMS keep roofing crews booked year-round.
Run roofing alongside your other trades across the metro on one platform — shared ops and billing, separate identities and territories.
Type a Downtown Grand Rapids or Kentwood address, pull the lot, and quote the program — no site visit to close a sale across a spread-out market.
Roofing operators across the Grand Rapids metro run on Home Service One. See all Michigan markets.
See Home Service One on your own accounts — a 30-minute walkthrough, tailored to the roofing services you run. No credit card.
Request a demo