Leads this month
312
15%
Cost per lead
$41
Lead → booked
38%
3%
Leads by source
Google Business132
Website forms88
Referral61
Door-to-door31
Estimate from roof measurements by address, win jobs with good-better-best proposals and financing, run the project and insurance claims, and bill deposit, progress, and completion draws. Built for roofing operators across Winnebago & Boone counties — from a single truck to a multi-brand group.
Leads by source
Every roofing service you run in Rockford — quoted, scheduled, dispatched, and billed in one place.
Measurement-based estimates with material tiers.
Quick quotes and scheduled crews.
Insurance and storm inspections with photos.
Add-ons or standalone jobs.
Phased projects with draws.
Line items inside the proposal.
Priority dispatch after storms.
Recurring roof inspections that auto-renew.
Once known for machine-tool and furniture manufacturing, Rockford's older housing stock sits close enough to the Wisconsin border to catch the same harsh winters, while Boone County's Belvidere adds a newer, more spread-out suburban layer.
Snowbird season and summer storms whipsaw demand in Rockford. Smart scheduling, recurring programs, and metered SMS keep roofing crews booked year-round.
Run roofing alongside your other trades across the metro on one platform — shared ops and billing, separate identities and territories.
Type a Downtown Rockford or Machesney Park address, pull the lot, and quote the program — no site visit to close a sale across a spread-out market.
Roofing operators across the Rockford metro run on Home Service One. See all Illinois markets.
See Home Service One on your own accounts — a 30-minute walkthrough, tailored to the roofing services you run. No credit card.
Request a demo